Tips on How to Effectively use LinkedIn for the Fashion Industry
We have all heard of the very popular saying, “Your network is your net worth,” and this couldn’t be any truer. Because of the evolution and emergence of social networking platforms, we have an unlimited access to opportunities at just the click of a button to broaden our professional circles.
LinkedIn, an online platform that connects the world’s professionals, is the perfect social networking tool to make use of, no matter what stage of your career you are in. While several individuals use LinkedIn for building new connections, professional networking, and searching for new positions, a multitude of companies use it for recruiting and for sharing company information with prospective employees.
Here at A Seat at the Table we believe that it is important to effectively make use of LinkedIn as a professional within any industry, so we have created a guide of tips for you to get the most out of your LinkedIn experience.
Choose a Professional Photo
Because you never get a second chance to make a first impression, it is important to ensure that you choose a professional photo for your profile. It isn’t necessary to spend hundreds of dollars to get the perfect photo right away, however you do want to spend some time creating a nice background, choosing professional attire, and finding great lighting for your headshot. Remember that a recruiter from your dream company can and will come across this photo, so make sure you choose the most professional photo that you can.
Write a Good Profile Summary
Your LinkedIn profile summary is a chance to put your best foot forward and let the professional world know what you are all about (especially if you are searching for a new position). Like most “bios” in the world of social networking, the LinkedIn bio section has a character limit, so you want to make sure you are making the best of it. The company’s recommendation is to write three to five short paragraphs in this section, injecting some of your personality while keeping it professional and far from controversial. Please take the time to proofread this section a few times before publishing it, the last thing we want to see is you miss out your dream job because of LinkedIn typo.
Send Messages and Invites
The point of social networking is to connect and the best way to do this on LinkedIn is by sending messages and invites. You can build your network by connecting with those you’ve connected with on a professional basis, educational basis, or simply someone you connect with based on another common interest. When messaging someone on LinkedIn, whether they are a part of your network or not, please be sure to keep it professional!
Keep your LinkedIn Profile Up to Date
The more complete and present that your LinkedIn profile is, the better your chances are at connecting with more people and landing your dream job. Consider your LinkedIn profile as another version of your resume (because essentially it is) and provider employers and recruiters with very detailed information on your skill sets, talents, employment background, and education.
LinkedIn offers very useful resources as it serves as an online directory for job seekers, recruiters, and professionals of all industries to connect and network across their industry. We hope that these tips have helped you take your LinkedIn profile to the next level and that you are now more aware of how to effectively make use of the network.
Leave a comment below telling us how you effectively use social media to build your network!